Netflix Tests AI Tool That Lets Users Search Movies And Shows Based On Mood

Benzinga

Netflix is piloting a new AI-driven search engine that lets users find movies and TV shows based on how they feel rather than by title or actor, according to Bloomberg. This new feature allows subscribers to look up content using moods, personal preferences, or specific moments. The tool was built with OpenAI technology and is now being tested with iOS users in Australia and New Zealand. It is expected to roll out to more countries, including the U.S., in the coming weeks.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Netflix is piloting a new AI-driven search engine to let users find movies and TV shows

00:06based on how they feel rather than by title or actor, according to Bloomberg.

00:11This new feature allows subscribers to look up content using moods, personal preferences,

00:15or specific moments.

00:17Tool was built with OpenAI technology and is now being tested with iOS users in Australia

00:22and New Zealand.

00:24It's expected to roll out into more countries, including the US, in the coming weeks.

00:27For all things money, visit Benzinga.com slash GSTV.

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