00:01You would have to build a berlinette in 2003.
00:04Would you change it aesthetically?
00:06If I could do a car, I would certainly be inspired
00:09by the big berlinette lines
00:11and I would like it to be more successful.
00:21It's probably the most exciting adventure design that you can have in your life.
00:25I haven't developed this brand with nostalgia.
00:46When I started in Renault Group in 2009,
00:49the very first question by the very first journalist that was asked to me was
00:53what are you going to do with Alpine?
00:59In terms of design strategy,
01:00we have three main ingredients.
01:02The first one was the mountain.
01:03It seems strange, but it was called a Alpine brand.
01:05At the time, it was quite unique.
01:07There was a very strong symbol around the Alps.
01:09It's a little uniric universe
01:11that allows us to inscribe our product in our game.
01:14The second one is that we are a brand born in competition.
01:16The competition is performance, lightness, aerodynamics,
01:20the beauty of technology.
01:22The third one is that we are one of the last French sporting brands.
01:26So French knowledge was a major element.
01:29The second one is that we are one of the most popular brands.
01:34To start up Alpine, we felt we needed kind of a commando team,
01:39but just the smallest amount of people
01:42that were extremely passionate and dedicated, focused.
01:45Anthony was part of the Renault Group design team.
01:55We had worked very closely together already on two production cars,
01:58the Clio 4, the Captur, and linked to this, the Renault Desir.
02:02I think he had everything to incarnate the brand.
02:06And what is really cool about Anthony,
02:09he is a complete 360 designer.
02:12He is not only interested in design, but also in interior,
02:15also in photography, also in graphics, also in branding,
02:18also in corporate identity.
02:20And he is full of passion and he can take people with him.
02:23I was born in 1974.
02:32I did not know the very beginning.
02:34And I did not talk about this brand with nostalgia.
02:38It was interesting.
02:39I thought it was a fantastic brand,
02:41and there was nothing to do with it.
02:43One of the founders' moments was in 2012.
02:46In 2012, with my team,
02:48we went to the garage of Jean-Charles Redellet,
02:50Paris, Rue Forest,
02:51where there were about all the Alpines
02:53that existed,
02:54an historic place of Alpines,
02:56where the brand was born.
02:57We went there, in the summer,
02:58it was 5-6 degrees.
03:00We had all the cars in the eyes,
03:02and I asked the team to draw all these cars.
03:05So, to put them in front,
03:07with a small block A4,
03:09and to say,
03:10you have 30 seconds
03:11to draw the cars in front of you.
03:13The goal is not to do an art work,
03:15but to seize the essence of each project.
03:17These are moments like this,
03:19which are both the team,
03:20the state of mind,
03:21but also to extract
03:23the essential ingredients
03:25that we're going to use
03:26during every adventure,
03:28that we're going to use always.
03:36We created the 110 in 2017
03:39as a missing chain between the past and the future.
03:41The 110 had to respect the brand.
03:44The brand had disappeared
03:45for 20 years.
03:46So, we designed this 110
03:48as a legitimate heritage
03:50of the 110 in the 1960s,
03:52as if it had never stopped to exist.
03:55It looks really like
03:56an amazing, sweet, lightweight sports car.
03:59And this is the feeling
04:00we needed to capture.
04:01Today, it's a different story,
04:02because the brand is now official.
04:03We know we are going to expand the brand
04:04from one car to six or seven cars.
04:06So now you need to give life
04:07and form and shape to this brand.
04:08Now it becomes a tree that grows branches,
04:11and you need to be very, very careful
04:13and make sure that every other addition
04:14to the brand makes sense
04:15and adds to the story
04:16and the history of the brand.
04:17and the history of the brand.
04:18On a senti the besoin,
04:19il y a maintenant deux ans,
04:20de créer quand même un objet
04:21qui cristallise ce registre formel
04:22and this writing to the future.
04:39On a senti le besoin,
04:40il y a maintenant deux ans,
04:41de créer quand même un objet
04:42qui cristallise ce registre formel
04:43et cette écriture pour le futur.
04:45On a créé le concept car Alpen Glow.
04:48Alpen Glow, c'est une symbolique,
04:49c'est les premières lumières
04:50the first light at the summit of the mountains.
04:52The idea was to show that we could use the Alpine codes
04:55that we have on a berlinet,
04:56but to project it in a way much more futurist.
04:59So Alpen Glow is also inspired by the vehicle of the Mans,
05:02with the long, very sculpted,
05:04the avant V, the four phares,
05:06which are reinterpreted,
05:08the sculptures much more exaggerated,
05:10much more sensual,
05:11but also more modern in terms of formal registries.
05:13And this object,
05:14we call it the aesthetic of all the Alpine future,
05:17since it inspired this new range.
05:19And this new range,
05:20in fact,
05:21it's not only sports cars,
05:22we are creating the future A110,
05:24which will respect the A110,
05:25all the codes,
05:26but will be influenced by Alpen Glow,
05:29which will have this modernity
05:31which will be pushed to a new level.
05:33And there are obviously objects
05:36which are more polyvalent in terms of usage,
05:38which will be called the new clients
05:39with 5 places.
05:40We always work with
05:42keeping these codes stylistic,
05:44keeping the elegance,
05:46the finesse,
05:47the aerodynamic,
05:48and the sensual lines,
05:50always with an influence
05:51of the concept car Alpen Glow.
05:53The electric vehicles give us
05:55the packaging advantages
05:56because we can put the wheels in the corners,
05:57the electric motors are relatively small,
05:58it allows us to get big wheels in the right places,
06:00so it allows us to get the proportions that we want,
06:01which is very, very nice.
06:02It allows us to get the proportions that we want,
06:03which is very, very nice.
06:04It's very, very nice.
06:05It's very, very nice.
06:06It's very, very nice.
06:07It allows us to get big wheels in the right places,
06:08it allows us to get the proportions that we want,
06:09which is very, very nice.
06:11It allows us to get the proportions that we want,
06:13which is very, very nice.
06:15It's very, very nice.
06:16It's important that Alpen change the scale
06:17to be able to address this new chapter.
06:19We've passed a dozen people today
06:21to 45, 50 people.
06:23So it's a team that has grown a lot,
06:25but also the opportunity to get unique talents.
06:28In fact, to make cars,
06:30it's amazing.
06:31To create an almost zero team,
06:34I admit that it's an experience that I love.
06:37It's extremely enriching, satisfying,
06:39and satisfying.
06:40And finding the good talents
06:42who know how to work together,
06:44it's an experience.
06:45It's a bit like in a sport team.
06:47It's not enough to have good talents
06:49or big egos.
06:50It's better to have players
06:52who know how to play together.
06:57This is obviously a huge project,
06:59not only for the Alpen Design Team,
07:01but for the company,
07:03because it plays a very important role
07:05in the group strategy.
07:06Everyone is looking at Alpen,
07:08and this is the highlight
07:10of what we have to offer.
07:11And so the pressure is on
07:13to make sure that we are
07:14technologically advanced,
07:15lightweight, exciting,
07:17accelerating,
07:18and we celebrate French innovation.
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