Walmart Leans On Loyalty Membership Program To Offset Tariff Pressures

Walmart may shield itself from rising tariffs with its growing membership program, Walmart+, according to CNBC. Walmart+ members shop twice as often, spend nearly three times more, and account for almost half of Walmart’s U.S. online and app sales. The retailer hopes the service will support customer loyalty and revenue as economic uncertainty grows. Chief Growth Officer Seth Dallaire said Walmart+ boosts shopping frequency and spending per subscriber.