00:00Marking the occasion with a vibrant display of traditional rice cakes, thirst-quenching drinks, various desserts, and a variety of savory dishes,
00:08President Ferdinand R. Marcos Jr. led the kickoff celebration of Filipino Food Month 2025.
00:14During his speech, President Marcos Jr. emphasized the Filipinos' deep love for food and exceptional cooking skills,
00:21noting how food plays a vital role in shaping the nation's identity.
00:25The chief executive also highlighted the importance of Filipino cuisine as not only a cultural treasure,
00:31but also a driving force for national pride while supporting local industries, farmers, and agricultural communities.
00:38The leader of the land also assured the public that the government is continuously working to ensure food remains accessible and affordable for all.
00:46Filipino Food Month, celebrated every month of April under Proclamation No. 469,
00:52is led by the Department of Agriculture in partnership with the National Commission for Culture and the Arts, or NCAA, NCCA.
01:22Despite our shortcomings, we are still able to provide even a little bit of food.
01:28There is a concern for our fellow Filipinos because whenever there is a gathering, we always remember to bring food to our neighbors.
01:38Now, tourists want to see, experience, and do something fun.
01:46It is very important for us to introduce Filipino food.
01:54Because when a tourist eats delicious Filipino food,
02:02as long as he tastes it, his understanding of Filipino culture is already great.
02:09As part of this, the 29-peso program, and the Rise for All program,
02:16the establishment of the maximum suggested retail price for pork,
02:20and the funding for the program for agriculture,
02:25so that we can ensure that what we put in our pockets is substantial and affordable.
02:32In this way, the affordable and quality Filipino food will give strength to our bodies,
02:40which will further enrich our culture and knowledge.