Alaska Airlines Launches Premium Credit Card Aimed At High-Value Frequent Travelers

Alaska Airlines launched its first premium credit card and unveiled a new combined frequent flyer program with Hawaiian Airlines, according to CNBC. The Atmos Rewards Summit Visa Infinite card, co-branded with Bank of America, carries a $395 annual fee and offers perks including lounge passes, $50 delay vouchers, and discounted companion fares. The Atmos program lets travelers earn points by distance, price, or flights, with elite tiers requiring more points to reach top levels in 2025. Alaska said miles won’t be devalued for redemptions and upgrades remain available on Alaska and American Airlines. The carrier plans to expand international routes from Seattle, add Starlink Wi-Fi fleetwide, and open new lounges to keep access exclusive. The move comes as airlines chase higher-spending customers with premium credit cards and loyalty incentives.