00:00The creator economy is exploding, and traditional networks are scrambling to keep up.
00:06The latest proof?
00:07A major shake-up in the late-night world that signals a much bigger shift in entertainment.
00:12Taylor Tomlinson, for example, the stand-up comedian hosted CBS's After Midnight for
00:17two seasons.
00:18But now, despite the backing of Stephen Colbert and the offer of a third season, she's walking
00:23away.
00:24And Tomlinson isn't alone.
00:26Other celebrities have been ditching traditional media to pursue online content.
00:30Former Daily Show host Trevor Noah left late-night back in December of 2022, and has since started
00:36releasing his own podcast, What Now With Trevor Noah.
00:39Fellow late-night host Conan O'Brien also started a podcast, Conan O'Brien Needs a
00:44Friend, after ending a decades-long career on major network television.
00:49Meanwhile, YouTube, TikTok, and even platforms like X have become the go-to spaces for Gen Z
00:54and millennials looking for entertainment.
00:57Just look at figures like Mr. Beast, Logan Paul, or Emma Chamberlain, who've turned
01:01their personal brands into media empires, without the backing of a major network.
01:06The reality is, younger audiences don't want to wait for a polished, scripted show when
01:12they can get direct, unfiltered, and real-time engagement from their favorite creators.
01:16At the same time, influencers are realizing they don't need legacy media to make it big.
01:21With ad revenue, brand deals, and independent production companies, many top creators are
01:26making more money and have more creative freedom than they ever would under a network contract.
01:32As the battle for audience attention heats up, the question isn't just whether networks
01:36can adapt, but whether they can compete at all.
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