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Have you taken the #trashtag challenge yet? The new viral sensation is taking social media by storm — and it's inspiring countless volunteers to clean up their communities.

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00:00♪♪♪
00:24Nature is nice when it's clean, isn't it?
00:27♪♪♪
00:4780% of the waste and our consumption
00:49ends up in our streets, in the sea.
00:52We often say that what happens on the other side of the world
00:56doesn't concern us and it's not our responsibility.
00:59But you have to know that our consumption today
01:01is what pollutes on the other side of the world.
01:03And consumption on the other side of the world
01:05is the pollution that affects us too.
01:07It's not a global problem.
01:08You can't see it on the scale of your village
01:10where everything is clean and everything is fine.
01:12You have to see it on an international scale
01:14and that today the impact of pollution
01:16and plastic waste and other waste
01:18is a global problem that affects us everywhere
01:21and we have to be aware of it.
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