Welcome to a Booze-Free Bar

️You're now entering an alcohol-free zone. It's not prohibition — it's a booze-free bar.  Special thanks to Listen Bar.

Transcript

00:00It's a record-scratch moment when you order a booze-free drink.

00:06At Listen Bar, we actually call cocktails, so they're alcohol-free cocktails,

00:10and they're developed by top mixologists in the country.

00:15Ultimately, they're very much built like a traditional cocktail,

00:18and many of them are inspired by the construction of a traditional cocktail.

00:22The idea behind Listen Bar is that you don't actually need alcohol in order to have a good time.

00:33They don't want to launch a conversation around pregnancy or sobriety,

00:38or to make other people uncomfortable during a business meeting.

00:41And that, to me, is bewildering. That is the drinking culture that we currently exist in.

00:53It's about having more options and also feeling empowered in those choices,

00:57because it's not just what drinks are on the menu,

01:00but it's also how will the people around you respond when you order those drinks?

01:04And how will the bartender respond?

01:06And do you feel like you're just kind of catered to just as like an afterthought,

01:12or do you feel like your experience is considered really crucial to the bar atmosphere?

01:17Those kinds of questions are what makes Listen Bar different from simple bars that have alcohol-free options.

01:30What's funny about Listen Bar is that, in a way, it started on a dare.

01:34I ended up having my own first Dry January before I knew that Dry January was a thing,

01:40and that was five years ago.

01:43I started researching the experience of going out without drinking,

01:47and I started noticing all the places where things were awesome and surprising things about myself,

01:54and then all the places where the experience could be improved,

01:57and ideas around what could enhance that,

02:00and what are some needs that are not being paid attention to,

02:03whether it's nutritional needs, whether it's social, environment needs, what the spaces look like.

02:09All of that is really what I wanted to bring into Listen Bar.

02:21We're talking about how self-care is the new rock and roll,

02:25because right now what it feels like to go against the grain and to do something that really fits who you are,

02:31and that's rock and roll.

02:33We want Listen Bar to be a place that is opening the path for more alcohol-free nightlife to exist beyond us all over the country.

02:41So for anyone who is anywhere in the world saying,

02:45this is a good idea, raise your hand,

02:48because every person contributing is a hand raised towards booze-free nightlife,

02:53saying this deserves to exist, and we want it to be awesome.