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Popular restaurant chain is overhauling its massive menu
The Street
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6 months ago
Sometimes 250 items just isn’t enough.
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00:00
The Cheesecake Factory is giving its massive menu an overhaul.
00:03
The menu, which has more than 250 items to choose from, is dropping 13 of them.
00:07
But don't worry, it's not due to struggling sales or anything to do with the tariffs.
00:10
The restaurant chain has changed its menu twice a year for the past 40 years.
00:14
So despite losing the white chicken chili and fried shrimp platter, the menu will be
00:18
adding 20 new items for customers to choose from.
00:21
And if the menu does seem wide-ranging, that's because, according to the founder and CEO
00:25
David Overton, there's nothing that America wants to eat that can't go on the Cheesecake
00:29
Factory menu.
00:30
But the menu additions and subtractions aren't just about appeasing palates.
00:34
The yearly changes have helped the Cheesecake Factory from suffering the same fate as some
00:38
of its rivals.
00:39
The company's stock is up 35% over the past year, and sales at locations that have been
00:43
open for at least a year have dipped just once since 2023.
00:47
The Cheesecake Factory has more than 200 locations in the U.S. and Canada.
00:51
That'll do it for your daily briefing.
00:53
From New York City, I'm Lauren Torres with The Street.
00:59
Thanks for watching.
01:00
See you next time.
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