00:00This is the 56th edition, so the novelty is the continuous growth of the event.
00:10There are 3,128 exhibitors, almost 6% more than last year's exhibition area.
00:1835% of these exhibitors were not there in previous editions,
00:23so there is a great demand to participate in this event.
00:28We expect 250,000 visitors in a few days,
00:33so the city will be full of people from all over the world.
00:4178% of the exhibitors are from other countries,
00:46so the international dimension of Cosmoprof has been acquired.
00:51We are in Bologna, where we organize the most important international event.
00:58The Cosmop network is consolidating in the USA, South America, Asia, India, Mexico.
01:10These are all places where this network is growing.
01:15The district where we organize Cosmetica Italia is also growing.
01:24It is a sector that is performing very well.
01:28I think I am the fourth European exhibitor,
01:32so I am very satisfied with the industrial aspect of this event.
01:40This is what the fairs are for.
01:42The fairs are for those who produce,
01:46those who want to sell, innovate and grow in the world.
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