00:00FINDUS maintains the commitment taken in 2017 and announces the achievement of the important
00:12goal in the same place where 8 years ago it told how it would have reached the goal.
00:17It is in fact the civic aquarium of Milan that the company, leader in the ice cream industry,
00:22has made it known that from 2025 100% of its ice cream products will be MSC and ASC certified.
00:30The first certification concerns sustainable fishing, the second sustainability in the aquaculture field.
00:36The historic achievement announced by FINDUS marks not only the completion of a path,
00:41but also the beginning of a new chapter for the entire sector.
00:44We are a company that is considered to be a leader by consumers and commercial partners of the large distribution
00:52and we interpret leadership also and above all in terms of responsibility.
00:58So sustainability means giving our contribution to make the world a better place to live,
01:06it means guaranteeing access, sustainability of food supplies in the years to come,
01:13it means working together with other partners for the safeguarding of the oceans and seas,
01:19and it is a commitment, today we are talking about fish, but which extends to our entire portfolio.
01:24We have a program just as strong on our other balance sheet, which is that of agriculture,
01:29but a program that also extends to the nutritional aspect of food through balanced food choices
01:38and to ensure that our logistical and productive operations are also such as to improve yield
01:45compared to the environment and compared to consumption and use of resources.
01:50FINDUS' commitment to sustainability also goes beyond partnership with LifeGate.
01:54Together with FINDUS, we have been working since 2020 in the area of the Fish for Good manifesto,
02:00putting concrete solutions in the water with immeasurable impact to protect our waters
02:06from pollution from plastic and microplastics and this year with an important novelty
02:11that will also lead us to counteract oil and hydrocarbons outflows.
02:15So we are acting immediately for a more sustainable future in defense of our precious waters
02:22and at the center of the values of the FINDUS brand.
02:26On this occasion, the research conducted by Consumerism No Profit was also presented,
02:30the results of which include the growing attention of consumers to the provenance and certifications.
02:37For 7 Italians out of 10, sustainability is an important driver for the purchase of a product.
02:43Italian consumers are much more mature and aware of what they can think.
02:48It will be the long run, of course, of what they have learned with other sectors,
02:53but even in the integrated sector this extraordinary awareness is finally approaching
02:58when you go shopping, how important it is to check the label well
03:02and then also make sure that the product you are buying is certified
03:07because sustainability also wants its share.
