00:00For us, it is a very important moment to compare with the companies, which are also our clients,
00:09and of course the comparison, the debate, is mainly focused on the new models of organization of work.
00:16Now, today we are talking, let's say, about productive models in total contrast to models of the past,
00:23not only based on success and profit, but also on models that take seriously into consideration
00:32the social and environmental sustainability of a company.
00:36This is no longer just about large companies, even multinational, but also about medium and small companies.
00:44They are very attentive to this phenomenon and have a very important link with the territory.
00:50This not only produces well-being under the social profile, especially in the field of personal policies,
00:58therefore intervening precisely on the relationship between employers and employees who carry out activities in the interest of the company,
01:08but they also have a contribution under the profile of the value of the company,
01:15so it becomes a competitive advantage because the company, in this case,
01:19takes on a value also compared to competitors who, perhaps, carry out the same activity,
01:26but are less attentive to sustainability and have a less responsible behavior under the social profile.
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