🎯 Objective:
For the Audi e-tron GT, we wanted to create a fresh perspective on the electric vehicle category. ⚡🚗 While most EV ads focus on eco-friendly themes, we chose to highlight a different aspect of the car: its unique sound and its connection to nature. 🌿🔊
🎨 Creative Approach:
● During our research, we discovered that Audi had employed sound engineers 🎼🔧 to develop a unique sound for the e-tron GT, making it stand out in the increasingly crowded electric vehicle market. 🚘✨
● We decided to explore the concept of sound and nature. 🎶🌍 Instead of relying on typical electric car imagery, we grounded the e-tron GT in a natural environment, showing that this technologically advanced car is still connected to the earth. 🌱🌊
● We integrated the sound of the car with motion design, blending natural elements with the car's power, showcasing its technological superiority while maintaining a grounded, harmonious connection with nature. 🎥⚙️
🌍 Key Message:
● "Grounded in nature, driven by innovation." 🚀🌿 This project focused on presenting the e-tron GT as a vehicle that is both technologically advanced and deeply connected to the world around it. 🌏💡
For the Audi e-tron GT, we wanted to create a fresh perspective on the electric vehicle category. ⚡🚗 While most EV ads focus on eco-friendly themes, we chose to highlight a different aspect of the car: its unique sound and its connection to nature. 🌿🔊
🎨 Creative Approach:
● During our research, we discovered that Audi had employed sound engineers 🎼🔧 to develop a unique sound for the e-tron GT, making it stand out in the increasingly crowded electric vehicle market. 🚘✨
● We decided to explore the concept of sound and nature. 🎶🌍 Instead of relying on typical electric car imagery, we grounded the e-tron GT in a natural environment, showing that this technologically advanced car is still connected to the earth. 🌱🌊
● We integrated the sound of the car with motion design, blending natural elements with the car's power, showcasing its technological superiority while maintaining a grounded, harmonious connection with nature. 🎥⚙️
🌍 Key Message:
● "Grounded in nature, driven by innovation." 🚀🌿 This project focused on presenting the e-tron GT as a vehicle that is both technologically advanced and deeply connected to the world around it. 🌏💡
Category
🚗
Motor