00:00I want to come straight to the issue that many people talk about, is television going
00:06to remain relevant in an age of OTT, in an age of digital consumption of all manner of
00:13content?
00:14Shikriti Gupta
00:15Siddharth, honestly television has been and will remain, OTT you have got to realize is
00:23all paid platforms, well majority of them.
00:27Most of the people in our country don't have access to that kind of money, okay let's put
00:33it, because they cost between 649 bucks a month to 2000 a year, etc, etc.
00:42Television beams free into your homes, it will never be, the place of TV will never
00:48be taken away, digital again is very limited, the kind of stuff on digital platforms today
00:53has nothing to do with, it's like anything today you can see on digital, which again
00:58is not something which is very, I think acceptable to a lot of people, considering you are seeing
01:06what's happening right now, so television is going to remain in TV, and you are right,
01:11we started ITA 25 years ago, we are celebrating our 25th year this year, we are the only TV
01:17awards, we added OTT, OTT is your digital platform like Netflix, Amazon, etc, in 2019
01:26when they started, and I am happy and proud to say that we are the highest rated awards
01:35in our country, especially since the last 5 years, we have beaten all, be it film, be
01:40it anybody else, so with this real pride, I am very happy I started ITA when we did,
01:48and we are in our 25th year now.
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