00:00Okay, let's talk about these AI bears.
00:04For the past month or so, TikTokers have been obsessed with the song 1AM by rapper Siv,
00:09and it's all thanks to an AI bear.
00:11Basically, leading up to and following the release of this song, Siv posted a number
00:15of promo videos for it to his social media, showcasing a certain portion of the song.
00:19And featured in many of them is an AI-generated bear wearing a suit who sings the lyrics of
00:24the track.
00:25The bear seems to be Siv's representation of himself and is always in a different location
00:37or setting, with some even featuring him in scenes from different shows and movies.
00:41Siv has posted dozens of videos of the AI bear singing the song throughout January and
00:45February 2025, with just about every video gaining hundreds of thousands to millions
00:50of views, proving his marketing tactic to be very successful, as the song has garnered
00:54massive spread on TikTok.
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