Realme: design, IA e innovazione per una tecnologia giovane

adnkronos

(Adnkronos) - Il brand, attualmente al terzo posto delle vendite in Italia, ha stupito al Mobile World Congress di Barcellona con smartphone che cambiano colore, sempre più intelligenza artificiale e un concept “Ultra” che ridefinisce il concetto di fotografia mobile. L’intervista con Jason Guo, CEO di realme Europe.

Transcript

00:00Realme is really focused on the design part.

00:07So we want to provide the best design for our young user.

00:13So that's why from a design point of view, we are doing a lot of research and doing a

00:19lot of the work in the headquarter.

00:21So every year we are bringing new design.

00:24So this is kind of the sensitive color changing just one material.

00:28So that means we are doing an innovation on the material point of view, but also not only

00:33for that, but also for the other side, we are also going to provide a better design

00:37for the young user.

00:39So it is according to our research and according to our interview with the users.

00:43So we have these ideas and also we are going to continue to have such great and also innovative

00:49ideas in the future.

00:50The gaming usually is related with the performance.

00:53So it's also like our brand vision.

00:56We want to be focused also on the few parts, which is performance part.

01:02Performance part means the chipset, a good chipset, and also means a good battery that

01:07user to use the phones for more longer time.

01:11They don't need to charge the battery so often.

01:14And also from the other point of view, gaming is just part of them.

01:20That means the Realme phone is really give the user a very smooth experience.

01:25So it is a really fresh idea and it also represents Realme is focused on this innovative technologies.

01:34Professional cameras or classic camera, they also have some of their advantages.

01:37We want to combine this advantage with the smartphone together.

01:41AI is very important and represent the future.

01:45R&D side will allocate resources dedicatedly for this part.

01:50So in the future, I believe we are going to bring more and more advanced AI features.

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