00:00Micro, small, and medium-sized enterprises or MSMEs will need to be skills-capable, equipped
00:06with access to know-how or knowledge, and having links to properly connected business
00:11people to make it, let alone survive.
00:14In the age of artificial intelligence, key elements or necessities of the Department
00:18of Trade and Industry is more than able and glad to provide by way of its affiliate or
00:23attached agency, the Philippine Trade Training Center Global MSME Academy, which celebrated
00:30an auspicious event today that our Bien Manalo covered in this report.
00:37Contributing to the continuous intentions of programs that will strengthen the competitiveness
00:42and productivity of micro, small, and medium enterprises or MSMEs throughout the Philippines,
00:49this was the highlight of the 38th anniversary celebration of the Philippine Trade Training
00:54Center Global MSME Academy.
00:56Among those who attended the opening ceremony were MSMEs from Metro Manila, officials of
01:01the Department of Trade and Industry, students, partner organizations, stakeholders, and industry
01:07experts.
01:08Digital transformation and innovation-driven entrepreneurship will greatly help in growing
01:12their businesses were also discussed.
01:16So this is a legacy of empowerment, a testament to the unwavering spirit of Filipino entrepreneurs
01:22and a bold step towards a brighter future for MSMEs in Bagong, Philippines.
01:28Also highlighted in the program was the agency's contribution to the business sector in providing
01:33training and capacity-building initiatives to MSMEs and help them keep up and succeed
01:39in an ever-changing and fast-paced developing global market.
01:42The importance of using AI or Artificial Intelligence in marketing strategies was also
01:48discussed.
01:49How Artificial Intelligence or AI and analytics can fuel business growth in the digital age.
01:57A topic that is really game-changing for MSMEs.
02:02The participants were given the opportunity to try the step-by-step learning process at
02:07the Open House featuring an immersive and hands-on journey through creative and digital
02:12innovation.
02:37The Philippine Trade Training Center Global MSME Academy is a government agency under
02:51the DTI that provides skills development, knowledge sharing, and network opportunities
02:56to MSMEs in different parts of the Philippines.
02:59Bian Manalo from the National TV Network for a new and better Philippines.
