Starbucks akan memangkas 1.100 jabatan korporat seiring dengan upaya perombakan yang dilakukan oleh CEO Brian Niccol. Brian Niccol mencoba memperbaiki bisnis jaringan kopi karena mengalami penurunan penjualan.
"Kami menyederhanakan struktur kami, menghilangkan lapisan-lapisan dan duplikasi serta menciptakan tim-tim yang lebih kecil dan lebih gesit," ujar Niccol dalam sebuah surat kepada para karyawan dilansir Channel News Asia, Selasa (25/2/2025).
00:00Starbucks will fire 1,100 employees at the corporate level, and will not fill a few hundred positions that are currently empty.
00:28This was said by Starbucks CEO Brian Nicol at the beginning of this week.
00:33However, Nicol added that this firing will not affect Starbucks employees.
00:38In his message to corporate employees, Nicol said that Starbucks is simplifying the structure, reducing bureaucracy and duplication, and forming a smaller and more agile team.
00:48Nicol, who previously successfully launched a restaurant business, Chipotle Mexican Grill, has announced the plan to fire employees since last January, and promised a further firing at the beginning of March.
01:00As part of the business recovery strategy, he launched the Back to Starbucks program, which aims to restore business success.
01:08This PHK is done in the midst of Starbucks' efforts to attract customers again after experiencing a decline in sales at the same rate for four quarters in a row.
01:17With more and more customers switching to cheaper competitors in the two main markets of Starbucks, namely the United States and China, Nicol is trying to speed up services and boost competitiveness since taking over the leadership last year.
01:29By 2024, Starbucks will have around 16,000 employees outside of its branch.
01:35This firing will affect employees in the corporate support sector, but will not affect employees in the manufacturing, manufacturing, warehousing, and distribution sectors.
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