00:00Hello and welcome at GoodReturns. My name is Shruti Gupta and today we are at Moeen's
00:15event launching. Actually, Moeen is a company that does bathroom and household essentials
00:21in the markets of Europe and America. But now, Moeen along with Bathline Sensations
00:26will explore the Indian market and reach the Indian households.
00:31Bathline Sensations was started by an IITian in the late 1970s.
00:36The main motto of Bathline Sensations is to make Indian bathroom products global and
00:41to design European products for Indian customers. With this vision, Bathline Group
00:46has become one of the largest exporters of freestanding tub and spa from the Indian subcontinent
00:53and is a one-stop destination for Indian household producers and architects
00:58who are looking for designer and quality products as well as interior designers.
01:13Hello sir, welcome to GoodReturns and first of all congratulations for this collaboration.
01:17I just want to ask you that what makes Bathline Sensations the ideal partner for Moeen in the Indian market?
01:23Bathline and Ecoviva has been in the Indian market for the last 50 years.
01:30We have the distinction of launching and promoting very high-end products
01:36and the new technologies for the country. So we have major projects we have done,
01:43major hotels in the country we have done and all the promoters have a lot of confidence on this organization.
01:50And that is the reason Moeen wanted a partner who understands the market,
01:56who can market a quality product and Ecoviva has a very good after-sales network.
02:03We are a very strong technical company, we understand the product.
02:08Before we got Moeen into the country, we understood the product well, we tried in India,
02:13we saw that whatever changes are required for the Indian market, we got it done and we launched in India.
02:19That is the reason Moeen wanted a good, strong technical partner with a good depth and knowledge of the Indian market.
02:26What will add the more offerings of Bathline in the Indian market with the collaboration with Moeen?
02:38There are a lot of interesting products, new products for the Indian market.
02:41They have a washlet WC which covers all the washlet, heating and that is what is required for the main markets in India.
02:52Then there are a lot of faucets, it has water conservation and it has got the technologies which is now required for the Indian market.
03:08Last but not the least, what have you encouraged about the partnership with Moeen
03:14and what have you encouraged about to enter the Indian market with Moeen and with the collaboration of Moeen?
03:19As you know that Moeen has been dated by Forbes as the number one brand of North America.
03:26Now getting such a good brand of the American brand into the Indian market for the Indian people
03:33and as per the Indian conditions is what we feel is a good tie-up and a good strategy for the Indian market.
03:41With the partnership of Bathline Sensation and Moeen, a big change can be seen in the Indian market.
03:47Moeen is also considered to design and expand beautiful products all over the world.
03:55Moeen is an American company and after covering the markets of America and Europe,
04:02now Moeen is going to enter the Indian market with the partnership of Bathline Sensation.
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