From tech and dance to digital mastery: The story of Black Circle Group

From travelling the world as a professional dancer to tapping into technology, Gareth O’Connor, co-founder of Black Circle Group in Newry talks about working in Microsoft and creating a digital agency that’s redefining marketing.
A standout project was their work with Nine Squared Coffee in Belfast. Through strategic branding and positioning, they helped establish them as the ‘Influencer Coffee Shop,’ turning them into a must-visit destination. Seeing people actively engage with and want to be a part of a brand’s story is what fuels us, explains Gareth.