00:00The pandemic itself has taught us that we need to recalibrate our plans, revisit, look
00:12at efficiencies, prove ourselves to recalibrate our business model, but 2021 will be as any
00:21year.
00:22I think the light at the end of the tunnel will be seeing it in 2021.
00:30Every business, they have to continuously grow, recalibrate, look at how to do things
00:38differently, grow.
00:40So as long as we're doing that, I think any business can be recession-proof.
00:45But we have to always continue growing ourselves, investing more into our consumers, see what
00:52is the consumer's demand and how can we serve them.
00:55Well, there's multiple lessons, that's for sure.
01:01One is the importance of the team, the investing in the team itself.
01:06Second is understanding the business dynamics.
01:10And third is the most important thing that I think what I've learned is the importance
01:17of a mission.
01:19What is the objective of any organization?
01:22How can we invest into serving the consumer?
01:26What is our ultimate goal?
01:27It should not only be about numbers and profits.
01:33It's about a goal, a mission, a vision that we would like to achieve and leaving to serving
01:39our consumers and leaving an impression into our economy and into the countries that we
01:45actually serve.
01:46That is, I think, the three main lessons that I've learned during COVID.
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