From sports domination to food business: Meet Dubai entrepreneur Mohammad A. Baker

Gulf News

For the owner of the world’s biggest Nike franchise, expanding in the food business isn’t a distraction.  It’s about what’s needed and making it work, according to Mohammad A. Baker, Deputy Chairman and CEO of Gulf Marketing Group, which operates the Sun & Sand Sports store network… and also owns the ‘Farm Fresh’ processed foods brand.  Read the full story here: https://bit.ly/39MVzUr   Subscribe to Gulf News on YouTube and watch more of our videos: https://www.youtube.com/user/GulfNewsTV  See more videos at https://gulfnews.com/videos Read more Gulf News stories here: https://bit.ly/2HLJ2km  #UAEnews #business #Dubai

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00:00The pandemic itself has taught us that we need to recalibrate our plans, revisit, look

00:12at efficiencies, prove ourselves to recalibrate our business model, but 2021 will be as any

00:21year.

00:22I think the light at the end of the tunnel will be seeing it in 2021.

00:30Every business, they have to continuously grow, recalibrate, look at how to do things

00:38differently, grow.

00:40So as long as we're doing that, I think any business can be recession-proof.

00:45But we have to always continue growing ourselves, investing more into our consumers, see what

00:52is the consumer's demand and how can we serve them.

00:55Well, there's multiple lessons, that's for sure.

01:01One is the importance of the team, the investing in the team itself.

01:06Second is understanding the business dynamics.

01:10And third is the most important thing that I think what I've learned is the importance

01:17of a mission.

01:19What is the objective of any organization?

01:22How can we invest into serving the consumer?

01:26What is our ultimate goal?

01:27It should not only be about numbers and profits.

01:33It's about a goal, a mission, a vision that we would like to achieve and leaving to serving

01:39our consumers and leaving an impression into our economy and into the countries that we

01:45actually serve.

01:46That is, I think, the three main lessons that I've learned during COVID.

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