Tequila, Mezcal Outpace Whiskey Amid U.S. Spirits Market Shift, But Trump Tariffs Leave Market In Doubt

The U.S. spirits industry retained its market share lead over beer and wine for a third straight year in 2024, despite a nearly 1% revenue decline. Tequila and mezcal were the only spirits to see sales growth in 2024, rising nearly 3%. Tequila and mezcal surpassed American whiskey sales for the first time in 2023, continuing a two-decade rise in consumer popularity for Mexican spirits and beer. The future of Mexican spirits remains uncertain as the Trump administration postponed tariffs on imports, including tequila and mezcal, for one month amid ongoing negotiations.