The Rise of Winter Sports in China

CGTN Europe

Since the Beijing 2022 Winter Olympics, winter sports have gained significant popularity in China. More than 313 million people have participated in ice and snow activities, contributing to the sport’s rapid growth. Let’s take a closer look at this development.   #ChinaWinterSports #Beijing2022 #SnowSports #SkiChina

Transcript

00:00Let's take a closer look at China's growing winter sports market.

00:04Its popularity has grown following the Beijing Winter Olympics in 2022.

00:08Since then, more than 313 million people have taken part in ice and snow sports in China.

00:16And the government now wants the ice and snow economy to be a key force in boosting economic growth,

00:22with ambitious plans to expand the sector to around $207 billion by 2030.

00:28That will be a 70% increase on 2023.

00:32A central part of the five-year plan is to build more facilities.

00:36In 2015, China had around 700 winter sports venues nationwide.

00:41But by the end of 2023, that number had skyrocketed to over 2,800, an increase of 400%.

00:49And the government aims to secure land to build even more.

00:53Now, skiing is particularly important.

00:55Over the last decade, China's evolved from having virtually no ski culture

00:59to having more resorts than any other country in the world, more than 700 nationwide.

01:05And all those facilities are attracting more and more visitors.

01:09In 2023, China recorded more than 385 million winter leisure visits, a year-on-year increase of 38%.

01:18Meanwhile, revenue is up 50%.

01:2187 million of those visits were to Harbin, a traditional winter tourist destination in northeastern China,

01:28which generated $17.2 million in tourism revenue.

01:32And with the Asian winter games now well underway in the city,

01:36the local ice and snow economy looks poised for yet another lucrative season.

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