00:00Let's take a trip back to the unforgettable 1985 season when the Chicago Bears were not
00:09just dominating on the field, but also taking over the commercial world.
00:14With a 15-1 record, a Super Bowl win, and a locker room full of legends like Jim McMahon,
00:19William the Refrigerator Perry, and Mike Ditka, the Bears were the talk of the NFL.
00:25But here's the kicker, Madison Avenue was begging them to be a part of their commercials.
00:31Why?
00:32Well, in 1985, the average NFL salary was only $160,000, and who could blame the Bears
00:40for cashing in on their newfound fame?
00:44One of the most memorable campaigns of that year?
00:46McDonald's.
00:47Playoff payoff.
00:49It was a four-week promotion where fans could collect football cards of Bears players.
00:55Each card had a scratch-off game revealing an upcoming game.
00:59Based on who won, customers got free food or beverages.
01:03It was simple, it was cheesy, and it was perfect.
01:08The Bears were all in, and it showed.
01:10Now, sure, these ads weren't winning any awards for production value, but they had
01:14something that a lot of ads today lack, authenticity.
01:18The Bears' charm, their swagger, and their charisma were undeniable, and it made these
01:22spots unforgettable.
01:24Even today, they still make us laugh.
01:26I mean, how can you not love Jim McMahon?
01:30Rocking those shades, cracking jokes, and acting like the rock star he truly was.
01:36And let's not forget about the Super Bowl shuffle, which wasn't just a song, it was
01:40a phenomenon.
01:42It wasn't enough for these guys to dominate the field, they had to dominate the airwaves,
01:46too.
01:47When this team rapped about their skills and their championship drive, and it went all
01:50the way to number 41 on the Billboard Hot 100, that's right, a rap video featuring
01:55a Super Bowl-winning football team was a mainstream success.
02:01Zip Willow Sirius XM.
02:03It was the ADS, and nothing was too wild.
02:07Fast forward to today, and the Bears might not be playing in the big game, but they're
02:11still out there, representing the Windy City.
02:14In fact, in 2025, the Bears even had a fun appearance in an Uber Eats commercial, starring
02:20none other than Oscar winner Matthew McConaughey.
02:23That's how deep the Bears' pop culture influence goes, folks.
02:26They may not always win the Super Bowl now, but their legacy, on and off the field, continues
02:32to live on.
02:33Not the man.
02:34The Bears.
02:35Here we go.
02:36The Bears.
02:37The Bears.
02:38The Bears.
02:39Oh, getting close.
02:40The Bears!
02:41No, no, no.
02:42No, no, no, no.
02:43The Bears.
02:44No!
02:45The Bears.
02:46Go.
02:47Go.
02:48Go.
02:49The Bears!
