"I've found $100k worth of brand new items in dumpsters"

Ella Rose, a 23-year-old Dallas-Fort Worth content creator, has turned her teenage hobby of dumpster diving into an online sensation, uncovering valuable items worth upwards of $100,000.

Starting at just 13, Ella began exploring behind stores like Sephora, Victoria’s Secret, and Burlington, discovering treasures such as a $600 Dyson Airwrap, $500 Valentino sneakers, and high-end makeup. She now shares her findings on platforms like YouTube, TikTok, and Instagram, attracting millions of followers and inspiring others to try dumpster diving.

Ella donates many of her discoveries, such as seasonal items and even live goldfish, found in the trash. She also sells some of the valuable finds, earning up to $10,000 in a month.