Havas Play - Enfant Bleu - The Hidden Story - video Dailymotion

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Transcript

00:00L'Enfant Bleu presents The Hidden Story, the first children's book that secretly alerts

00:23parents to the dangers of sharenting.

00:26When parents read this book with their child, they discover together a cute story about

00:30teddy bear photos.

00:32But for parents, it's not the end of the story.

00:35They have to re-read the story and replace the teddy bear with their child.

00:40Sitting next to each other, parents realize that these teddy bear fans are in reality

00:45online pedophiles, hijacking their photos.

00:50We decided to release the book during summer break, when parents share even more photos.

00:55A massive distribution across France that allowed more than 800,000 parents to discover

01:00the hidden story.

01:02Even the most influential parents publicly admitted that they were unaware of the danger.

01:06The operation attracted the attention of all major news channels nationwide.

01:26The French Prime Minister also engaged in the debate.

01:35The hidden story shocked the French so much that the government had no other choice, pass a law.

01:44France officially became the first country in the world to pass a law ensuring the protection

01:49of children's image rights.

01:51And because this problem knows no borders, we've already started distributing the book

01:56worldwide, in the hopes that one day, all governments will align with France's leading

02:02initiative, protecting children from sharenting.