Prometeo tv n° 3 del 22 gennaio 2025

adnkronos

(Adnkronos) - Nasce CircularYard, la newco di Fincantieri e Gruppo Hera per la gestione dei rifiuti  Nutrizione sostenibile e lotta agli sprechi, il progetto di Cittadinanzattiva per consumi consapevoli

Transcript

00:00This video was made with the support of the Italian Government

00:12Circular Diard was born, the new co-op of Fincantieri and Gruppo Era for the management of waste.

00:18Sustainable Nutrition fights waste, the project of active citizenship for conscious consumption.

00:25Almost 13 million of investment in design and construction of new plants,

00:29re-qualification, optimization of infrastructures and equipment in view of the circular economy

00:34that will bring already from the first year a reduction of 15% of undifferentiated waste.

00:39These are the numbers of Circular Diard SRL, the co-op of Fincantieri and Gruppo Era,

00:44which aims to realize in the 8 Italian construction sites of Fincantieri

00:48an innovative integrated waste management system aimed at their enhancement.

00:53Born following the memorandum of understanding signed in July 2024,

00:57Circular Diard SRL will deal with 100,000 tons per year of industrial waste.

01:03It is a good project because there is zero rhetoric, there is a desire to pursue sustainability,

01:10combined with the desire to improve the processes and generate operational efficiency.

01:16So it is, if you want, a very serious example of how in pursuing industrial sustainability

01:24the operational advantages are pursued and vice versa.

01:28Industry is strongly dependent on the provisioning of raw materials from abroad

01:36and with this Circular Diard SRL we launch a strong and clear message

01:42that we want to increasingly become the engine of the circular economy of Italian and European industrial fabric.

01:51Circular economy means becoming less and less dependent on the provisioning of raw materials from abroad.

02:01Circular Diard is made up of 60% of Gruppo Era and 40% of Fincantieri.

02:06Gruppo Era will have 55% of Air Ambiente Servizi Industriali

02:11and 5% of Reggiani Albertino SPA ACR.

02:15Both companies are controlled by Air Ambiente,

02:18one of the main national operators in the environment sector and one of the first in Europe.

02:23The aim is not to bring more waste to waste.

02:27And first of all, I would say, the real aim is to try to reduce the waste produced by the company

02:33by going into the production processes of Fincantieri.

02:36To do this, we also make a good amount of investments.

02:40We will start from Montfalcone and then work on the other shipyards,

02:45in particular where we are leaders in Italy in the treatment of the so-called Sentina waters,

02:51which are the waters to be purified, which are generated in the work of the naval shipyards

02:57and today they are transported abroad.

02:59We will design on-site systems that will therefore also save transport, CO2,

03:05and will allow the remergeration of the waters and the reintroduction into the local natural system.

03:12Sustainability is based on strategic choices that are no longer deferrable.

03:15It is necessary to promote models of production and consumption,

03:18focusing on change, first individual and then collective,

03:21and to increase consumers' awareness of the issues of sustainable nutrition,

03:27the importance of certified supply chains, food safety and the fight against waste.

03:33These are the key elements of the project Sustainable Nutrition and the Fight Against Waste,

03:37launched by Cittadinanza Attiva in collaboration with the research center EngageMinds Hub of the Catholic University.

03:44The non-conditioned support of the Italian Union for Sustainable Palm Oil

03:48is presented in Bologna at Marca 2025, the international fair of the distributor brand.

03:54There is a lot of confusion about the very concept of sustainable nutrition,

03:58where we understand it as the possibility for the consumer to act in a conscious way,

04:05a choice behavior that allows him to act in the first person,

04:09therefore orienting with his own choices also the production and distribution processes,

04:15preferring precisely those that can be the most sustainable and most circular lines.

04:19Nutrition in a sustainable way and reducing waste are two approaches that every citizen should be able to adopt easily

04:26and all the actors of the food, agriculture, transformation and distribution sectors

04:31are called to collaborate to facilitate the choices of consumers.

04:35It is very important because, unfortunately, palm oil was attacked years ago,

04:42I still have some contrary articles,

04:47but thanks to that, palm oil was organized with the Association of Sustainable Palm Oil,

04:55therefore it is important to ensure that our oil, sustainable, certified, safe,

05:03can be used with confidence and safety by the consumer.

05:09The active citizenship research of the Italian Union of Sustainable Palm Oil

05:13underlines how it is necessary to discuss one's habits and get informed.

05:18There is a real need for a cultural change in food consumption

05:23and we hope to be able to activate first of all a participation from below,

05:28a greater involvement, a greater awareness of consumers,

05:33but also of all stakeholders of the industry, therefore of production and also of distribution,

05:40so that sustainability is not just a fascinating label, but a pragmatic principle of behavior.

05:50Eva Alessi, responsible for sustainability of WWF Italy,

05:55who presented the Food for Future campaign, with which WWF wants to bring sustainability to everyone's lips,

06:02underlining the importance of segmenting the public and using appropriate language,

06:07avoiding trivializing complex issues.

06:10We are also looking, with the activities of communication carried out in Italy,

06:14to bring sustainability to everyone's lips.

06:17WWF Italy has chosen to launch this campaign called Food for Future,

06:23to promote an ecological transition of food systems.

06:28It is necessary to find a way not to trivialize, to simplify,

06:32but, if possible, also to get people used to reading a minimum of complexity.

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