CES 2025: From its first EV to content creation tools, Sony showcases its new advanced tech

During the Sony Group’s keynote press conference at CES 2025, multiple new advanced tech products were unveiled.

Transcript

00:00Once you set your destination, Athera's ADAS provide seamless end-to-end driving support.

00:22We call this one-touch ADAS, Athera Intelligent Drive.

00:30Athera's AI perception is used to accurately recognize the surrounding environment, and

00:38its AI panel is used to create optimal driving plans.

01:08From film, games, or the metaverse, Zine's spatial capture solution in the development

01:26converts real objects and spaces into high-quality 3D CG assets, using images captured by a mirrorless

01:34camera.