00:00Michael Jordan, a name synonymous with success, faced an unexpected challenge off the court,
00:05selling his $50 million mansion.
00:08This 56,000 square foot Highland Park estate had it all, an NBA regulation basketball court,
00:14a lavish wine cellar, and even gates adorned with his iconic number 23.
00:19But here's the twist, it sat on the market for an astonishing 12 years.
00:24Originally listed for $29 million, the price kept dropping until it finally sold for just
00:29$9.5 million, less than 20% of what he spent building it.
00:35Why so hard to sell?
00:36The home was ultra-customized and way beyond what most buyers wanted or needed.
00:41The takeaway?
00:42No matter how big the name or the house, sometimes the market has its own rules.
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