Nike Plans To Restore Growth By Liquidating Old Inventory, Reducing Discounts

Benzinga

Nike’s turnaround efforts under new CEO Elliott Hill face challenges as the company shifts its strategy to restore growth. Hill plans to move the online business back to full-price sales after liquidating old inventory through less profitable channels, addressing issues from excessive discounting. Hill criticized the previous focus on digital sales and sidelining wholesale partners, vowing to rebuild trust with key retailers such as Foot Locker and JD Sports. Nike exceeded Wall Street expectations for earnings per share and revenue in its fiscal second quarter of 2025.

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00:00It's Benzinga bringing Wall Street to Main Street.

00:02Nike's turnaround efforts under new CEO Elliot Hill are facing challenges as the company shifts

00:07in strategy to restore growth. Hill plans to move the online business back to full-price sales

00:12after liquidating old inventory through less profitable channels, addressing issues from

00:17excessive discounting. Hill criticized the previous focus on digital sales and sidelining

00:22wholesale partners, vowing to rebuild trust with key retailers such as Foot Locker and JD Sports.

00:28Nike exceeded Wall Street expectations for both earnings per share

00:31and revenue in its fiscal second quarter of 2025.

00:35For all things money, visit Benzinga.com slash GSTV.

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