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Proton launches first electric vehicle as Malaysia eyes EV market expansion
The Star
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9 months ago
Proton unveiled its first electric vehicle (EV) on Monday (Dec 16), marking its entry into the growing EV market as Malaysia aims to accelerate adoption of electric and hybrid vehicles and strengthen its position in the global supply chain.
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00:00
Proton, Malaysia's national automaker, unveiled its first electric vehicle, EV, the EMA7,
00:10
on Monday, marking a significant milestone in the country's push to boost EV adoption
00:15
and establish a presence in the global EV supply chain.
00:19
The company, majority owned by Malaysian conglomerate DRB HiCom with a 49.9% stake held by China's
00:25
Zhejiang Geely Holding Group, joins a growing EV market that has recently seen entries
00:30
by BYD, Tesla and Stellantis through its partnership with LEAP Motor.
00:35
Malaysia aims to have EVs and hybrids make up 20% of new car sales by 2030, with battery
00:41
EV sales already rising by 112% in the first half of the year.
00:46
Prime Minister Datuk Sri Anwar Ibrahim, who launched the EMA7, expressed hopes for future
00:51
local manufacturing of the vehicle and greater involvement of Malaysian firms in EV production.
00:57
The launch of Proton's first SUV EV today is extremely timely and it will be a catalyst
01:05
that moves us into the next era of low carbon mobility.
01:10
It is the government's wish for Proton and its strategic partner Geely to continue to
01:16
lead the development of Malaysia's automotive competencies and the ecosystem.
01:22
I am confident that with the development of Automotive Hitech Valley in Tanjung Malim,
01:28
more local vendors will be involved with the production not only of Proton cars, but also
01:35
for other brands.
01:37
The EMA7 will be available in basic and premium models priced at RM109,800 and RM123,800 respectively.
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