00:00According to the World Health Organization, self-care means taking care of one's own health,
00:11preventing diseases, staying healthy, treating small disorders with or without the support of a health worker, such as a pharmacist.
00:20Self-care is talked about in the course of the talk.
00:23Self-care is a resource for citizens and a national health service promoted by DN Cronos.
00:28Given that this is an extremely broad and varied world,
00:33if we look at the categories of products that are part of the self-care world,
00:39we usually use an exception that includes everything that is a bank drug,
00:43so a drug that does not require a medical prescription, OTC,
00:48everything that is the world of food integrators, of supplements,
00:52and all that can be the solutions of products or services that then take care of health,
00:59such as products for oral care.
01:03If we use this perimeter, in Italy we are talking about a market of about 7.5 billion,
01:08so an important market, growing,
01:11and clearly that it has taken more and more footing and importance even after the pandemic.
01:17It is clear that the value of self-care goes beyond the economic value of products,
01:26it has a broader value, also in the social sphere,
01:30and it is a more complex value to assess.
01:34The President of the Federation of Italian Pharmacists has illustrated the essential elements
01:39in the national prevention plan so that self-care becomes a real resource
01:44and useful tools for the pharmacist to facilitate responsible self-medication.
01:49The first is certainly a work of communication to the patient, of information.
01:55Too often we live in an era in which the information is so redundant
01:59that it makes the patient's ability to choose and discern
02:04if the information he finds on the web is more or less correct for his family,
02:09for himself, for one of his loved ones.
02:11So we need, first of all, a strong campaign of awareness.
02:15Second, we need a training, also in my opinion,
02:22joint in the sign of the DM77 between doctors and pharmacists,
02:27so that they can finally put themselves in a common set to assist the patient
02:34and at this point a lot of empathy to build that dialogue
02:41which is always fundamental in health, because it is not cured only with a drug,
02:45only with a self-medication drug, but it is also cured with the approach,
02:50with the word, with the sensitivity towards those who are ill.
02:53In this context, it is therefore necessary to intervene
02:56on a health literacy of citizens through training.
03:00Also starting from schools, active involvement of communities,
03:03of institutions, of health institutions,
03:06to create a culture linked to prevention,
03:09because every euro invested in prevention is 7 euros invested
03:12and therefore we also work for a sustainability of our national health system
03:17to which we all belong, a universalistic system, free, public, for all citizens,
03:23but clearly very fragile in the sustainability of its accounts
03:27and therefore each of us must be a responsible citizen for his own health
03:31and also for the public health of our country.
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