00:00How do you see the future of the company?
00:05Fundamental, because our company is projected towards the future,
00:11which is a lever on trust, on history and on a lot of credibility
00:17that we have, fortunately, with the whole of the Italian system
00:22and therefore with all our clients.
00:25It is a world in evident change and we started 7 years ago
00:31identifying the trends that are quite evident under everyone's eyes
00:37of change and we started working to accompany those trends
00:46but above all to accompany the Italians to surf these new waves
00:57that are e-commerce, that are the payments that compared to 7 years ago
01:02obviously are less and less paper and more digital and telematic,
01:09the savings that is becoming more digital and less of a personal relationship
01:17and therefore it is the task of our company with the young people
01:22who are the ones that push more than others the change
01:27that are at the top of the list of those who carry on the change
01:32to be present and accompany them.
01:35So it was natural, as the Director General said,
01:40talking about communication, giving a signal of great attention,
01:44very serious to communication,
01:48to privilege communication and journalism for young people.
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