00:00What we have to do is to create new fans for the brand.
00:04We're trying to carve a path back, which has not been done before.
00:07What Jaguar can't be, and perhaps the last 25 years has demonstrated that,
00:11we can't be a heritage brand.
00:14We want to bring as many of our current Jaguar fans with us on this journey.
00:19This is not about leaving anybody behind.
00:23Really, the point is, is where was Jaguar at its very, very best?
00:26And actually, when Jaguar was at its best, it made highly desirable,
00:30highly differentiated, beautiful, automotive objects.
00:34So in that sense, we're taking Jaguar back to its natural habitat.
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