With rivals attracting millions of subscribers, will Elon Musk’s influence on X, formerly known as Twitter lead to its downfall?

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Once a hub for global communications X has seen declining engagement as users and organisations, including The Guardian reduce activity due to concerns regarding mis-information.

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00:00Elon Musk's rebranded platform X, which of course was formerly known as Twitter, is facing

00:08growing challenges in the UK. Once a hub for conversations, X has been declining in engagements

00:16as users and organisations, including The Guardian, reduce activity due to concerns

00:22about misinformation and harmful content. Many users are migrating to alternatives like

00:29Threads and Blue Sky, with that app reporting a sharp rise in signups. Recent platform

00:37changes such as alterations to blocking features and new terms allowing posts to train Musk's

00:44AI chatbot have raised privacy concerns. Despite Musk's vision of integrating AI and subscription

00:51models, these decisions have alienated parts of the user base. The question remains, can

00:57X overcome these challenges and regain trust, or is its influence waning permanently?

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