Bye Twitter, welcome X: Why companies rebrand themselves, and how it can backfire

euronews (in English)

While many companies have freshened up their brands in recent years, Elon Musk’s rebranding of Twitter has been mocked and criticised on social media, with analysts suggesting the billionaire just shot himself in the foot.

Transcript

00:00 It`s the symbolic death of Twitter`s blue bird. The social media platform`s famous icon

00:05 has been removed from the company`s San Francisco headquarters.

00:10 Its billionaire owner, Elon Musk, who bought the company for $44 billion last year, has

00:15 changed its branding to an X. It`s the latest in a string of changes he`s made since he

00:20 bought Twitter.

00:22 Musk has long been fascinated with the letter, using it in his other companies, and plans

00:26 to make Twitter a multipurpose super app, whose details he`ll be revealing in the coming

00:31 months.

00:31 (whooshing)

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