00:00Well, we've always been passionate at the University of Sheffield to support regional
00:05economic growth through innovation. We really want to see our exciting research translated
00:10into things that make a real impact for the region. And so part of our resume is to support
00:17that area of work. And this is a really, really exciting programme to be involved in. So we
00:22think that it will help lead to some new exciting investments, some companies able to grow in
00:29the region and develop and meet their aspirations and ambitions. That's what we want to support
00:34them to do. Yeah, so what we've heard about a lot with our own spin-out companies, from
00:38the University for example, is that they really struggle to bridge that gap, to scale up to
00:43funding. So we want to get them in the best possible place. And I think some of the expertise
00:47that this programme is going to offer businesses will help them move along that journey quicker,
00:54so they're in a better position to attract the sort of external capital they need to
00:58really expand. I think the other thing that's really important in region is access to talented
01:04people and expertise. And again, the programme I think is really good at that. It can help
01:09grow their own talent and help them with the expertise that they need for various
01:13techniques and other things. So we're really keen to do that. And then the third thing that we've
01:18found that companies need is really good facilities and infrastructure and space. And that's something
01:24that the region and the city are very committed to doing. We've got lots of expansion plans
01:29in our innovation spine. I think it will really help businesses in the region as well.
01:32So it's all very exciting.
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