How Kanye West went from rapper to fashion designer

Brut America

He makes headlines at every fashion week. He's sporting matching outfits with his girlfriends. Here's how Kanye West established himself as a respected name in fashion...

Transcript

00:00I'm like really into clothes.

00:28I'm gonna be the best dressed rapper out in the game.

00:58You know, I'm fortunate to have Kanye as a friend and a mentor.

01:28A lot of our producers, you know, are very similar to fashion designers and that's one

01:33of the reasons why I'm so interested in fashion is because it's the same thing.

01:37People sample from like, you know, take a military jacket and, you know, and modernize

01:58Kanye West and Yeezy.

02:21This was the decade of the Yeezy, which took on a whole life of its own.

02:24And then I think also closely related to that was the cult of street wear, which was

02:29hugely popular.

02:30Street wear became so incredibly influential and that was definitely, that did not come

02:35from the runway.

02:36It came from the street and this idea of this casualization of fashion.

03:00Beauty's important and it's illegal to be naked.

03:02So why not be adorned in beauty?

03:19Okay, do we not like these?

03:23No, no, no, no, no.

03:24I need these.

03:26It's like, yo, I'm getting on best dressed list now.

03:29I'm stepping all into this territory.

03:32Thank you, you know, to Kanye even for really introducing me to the fashion world.

03:58I'm influential.

03:59The reason why I'm influential, same reason why you want me to come to your show or you

04:02want me to wear your product is the same reason why you got to involve me and you got to cut

04:06me in.

04:30Doing clothes you would have thought I had help, but it wasn't satisfied unless I picked

04:36the cut and myself.

04:49Just the ability to do what no one said you could do to do the impossible is the most

04:54inspiring thing to me.

04:59Because people are afraid as an artist and in this world, we can do whatever we want.

05:23There's only a small amount of pairs left.

05:26I think there's only like, what, let's say 90.

05:28So, yeah, so everyone's rushing.

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