AMC Theatres’ new tiered pricing model

Does heartbreak still feel good in a place like the new AMC Value Sightline seats?

Transcript

00:00Somehow, heartbreak feels good in a place like this.

00:03Well, heartbreak might now feel different at AMC theaters

00:06based on where you choose to sit.

00:08The nation's largest movie theater chain

00:10will begin offering different ticket prices

00:12based on your seat's location in the auditorium.

00:14The new pricing initiative dubbed Sightline at AMC

00:17offers three tiers of tickets.

00:18Seats in the front row are considered value Sightline seats

00:21and will be sold at the lowest price.

00:23Whereas those in the middle are preferred Sightline seats

00:25and will be more expensive.

00:27The rest of the seats are considered standard Sightline

00:29and will cost the price of a standard admission ticket.

00:31Those with AMC's monthly A-list subscription service

00:34will be able to reserve preferred Sightline seats

00:36for no additional costs.

00:37The new pricing structure has already been rolled out

00:39in New York City, Chicago, and Kansas City

00:42and will be introduced at all locations

00:43before the end of the year.