The “Grimace Shake” TikTok trend, explained

You better wish Grimace happy birthday ... or else.

Transcript

00:00McDonald's newest menu item is Grimace's Birthday Meal,

00:03but we need to talk about how it sparked the latest viral TikTok trend.

00:06On June 12th, McDonald's released a meal in celebration of their character Grimace's birthday,

00:11which includes a Grimace Shake.

00:12On June 13th, Austin Frazier posted a TikTok that shows him tasting the purple beverage,

00:16before a quick cut reveals him then passed out on the floor.

00:19Frazier says he was inspired by a similar video someone made with Burger King's

00:22Spider-Verse Whopper and decided to make his own version with the Grimace Shake.

00:26His video started a viral trend across TikTok with the hashtag Grimace Shake

00:30garnering over 500 million views to date.

00:50McDonald's doesn't seem too upset about the trend,

00:52given that it's likely boosting sales of the special.

00:54They even posted this message on TikTok.

00:56Happy Birthday Grimace!