The incoming wave of beer Super Bowl ads

Move over Clydesdale horses, there are some new Super Bowl beer ads in town.

Transcript

00:00After three decades as the only alcohol brand to air commercials during the Super Bowl,

00:04Anheuser-Busch has given up exclusivity as part of a rebalancing of investments.

00:08The parent company of Budweiser, Bud Light, and Michelob Ultra is now making way for other

00:12brands such as Coors Light, Miller Light, and Heineken to share commercial space.

00:16Liquor brands such as Crown Royal and Remy Martin will also run national

00:20commercials for the first time on Sunday. However, that's not to say we're bidding

00:23farewell to Budweiser's beloved Clydesdale Horses and their other heartwarming ads.

00:28Anheuser-Busch still remains the game's largest advertising spender. This year,

00:31they have four ads totaling three minutes of national time. And just for reference,

00:3530-second spots went for a record-high average of $7 million this year.