Tempo Explain: Mengapa Penjualan Mobil Baru Kian Lesu?

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00:00New car sales are reported to be in a slump.

00:07Data from the Indonesian Motor Vehicle Industry Association, or Gaikindo,

00:11until last October, sales only reached 710,406 units.

00:16This figure is lower than sales in the same period last year,

00:20which is 836,128 units.

00:23This makes Gaikindo revise its target for this year.

00:27Previously, it was 1.1 million units.

00:29Now, business owners expect the minimum number of car sales to reach 850,000 units.

00:37Secretary General Gaikindo Kukumara said

00:40the number of car sales has dropped due to a number of factors.

00:43One of them is an increase in the level of connection in Q3 2024

00:47to an increase in traffic debt resulting from the use of credit by financial institutions.

00:52In fact, about 80% of car purchases depend on credit.

00:56In addition, there is a general demand that makes people refrain from shopping.

01:00Another factor is a weakening of people's purchasing power.

01:06Kukum said his team is still optimistic to be able to reach the new target.

01:10One of them is by relying on various exhibitions to boost sales.

01:14Such as Gaikindo Indonesia International Auto Show or GIAS 2024

01:18which was held not only in Jakarta, but also in Bandung, Semarang, and Surabaya.

01:23In addition, there is G-Conflict 2024 which shows commercial vehicles, buses, and trucks.

01:29And also since November 22, Gaikindo held Jakarta Auto Week at ISBS D-City

01:34which will be the last major exhibition this year.

01:39For next year, he estimates the number of sales is difficult to increase without government intervention.

01:44The reason is that the trend of purchasing power weakening has continued potential

01:47along with the government's plan to increase the number of tax rates

01:50which will add to the burden of the public.

01:52The government, among others, will increase the first tax rate to 12% starting January 1, 2025

01:58as well as optimizing the option of motor vehicle taxes

02:01and the return of motor vehicle taxes or BBNKB in the same period.

02:08Kukum described the increase of 1% of BBNKB has the potential to reduce the volume of vehicle sales to 10%.

02:14He estimates sales in 2025 will be below 1 million units again

02:18after there is a change in the number of tax rates.

02:21In order to keep up, he hopes the government will take special action

02:24especially the automotive industry including one of the contributors in Indonesia's manufacturers

02:29which can drive economic growth.

02:34Looking at the realization until October 2024,

02:36Director of Marketing PT Toyota Astra Motor Anton Jimiswan ensured

02:41the volume of sales this year is lower than in 2023.

02:45One more month towards the end of the year, Toyota tries to optimize sales.

02:49Anton calls the exhibition as one of the incentives to attract customers' interest.

02:53In the Indo-Jakarta Toyota Week 2024, for example,

02:57Toyota offers light-weight, light-weight and 0% discounts.

03:04Director of Sales & Network FinFest Indonesia Devi J. Julian said

03:08he is still optimistic about the Indonesian market.

03:10According to him, electric car sales are getting better.

03:13Until the end of the year, he is sure to increase sales.

03:17The company offers various incentives such as discounts up to 0% and full sales guarantee.

03:25Minister of Industry Agus Gumiwang Kartasasmita said

03:28he has heard complaints from businessmen about the corruption of the automotive industry.

03:32Agus said, we must dare to say that there is a problem.

03:35From there, we can try to find the cause and the solution.

03:38Agus said, one of the things the government will try to do is to provide incentives

03:43for buyers of hybrid and battery-based electric cars.

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