00:00I'm very grateful to be part of a very dynamic, committed and passionate team within Binance,
00:10which works to support our global users in their financial freedom.
00:15Of course, our users are the foundation of everything we do.
00:19We are an organization that puts users first,
00:22as demonstrated by the fact that this year we have acquired 60 million new users.
00:26We are very grateful to our community for their continuous support.
00:30As far as the global cryptocurrency market is concerned,
00:332024 has been a key year,
00:36marked by the approval of the Bitcoin ETF at the beginning of the year in the United States
00:41and later in many other parts of the world, such as Brazil, Canada, Hong Kong, Australia and so on.
00:46This year we have seen a growing interest from many institutions,
00:50including giants like BlackRock, Fidelity, Charles Wobb.
00:53If we consider the first 200 global financial institutions,
00:57today they all have an agenda dedicated to blockchain and cryptocurrencies.
01:02It has been a really historic year.
01:04In addition, the recent election of President Trump in the United States
01:07has given further momentum and greater clarity on how the US will support cryptocurrencies in the future.
01:13So far it has been a great year, but I firmly believe that 2025 will be even better,
01:18with a context of more favorable interest rates and governments of many countries
01:22preparing to support this sector through smart regulations.
01:26More and more institutions are increasing their investments in cryptocurrencies.
01:30Discussions on Bitcoin reserves in the US and in many other countries around the world
01:35will give further momentum to the growth of this sector.
01:38Regulations are extremely important because they provide clarity to market operators like us
01:43on the parameters within which we can operate.
01:46At the same time, they provide users with greater protection
01:49by clarifying what are the measures to protect their interests and their assets.
01:53We therefore support smart regulations that support the innovative aspects of this sector,
01:59but also manage the risks.
02:01However, the regulatory challenges are still numerous.
02:04Only about a third of global regulators are regulating this sector,
02:08and among those who do so there are no harmonized standards.
02:12Countries and jurisdictions regulate in a different way.
02:15Some treat cryptocurrencies as securities, others as raw materials,
02:19others as digital payment tokens or digital assets.
02:22This represents a challenge for a global operator like us,
02:26which must adapt to local regulations.
02:28Let's hope that over time we can reach a series of harmonized and standardized regulations globally.
02:34The European Union as a market is extremely important to us.
02:38We look forward to continuing to invest in this area.
02:41In the field of MICA and MIFIR regulation, Italy has a jurisdiction of enormous relevance.
02:46We have a great local team here and we are ready to support all our Italian users
02:51in their journey in the world of cryptocurrencies.
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