X-odus: wieso verlassen Nutzer Elon Musks Soziales Netzwerk?

Nutzer verlassen massenhaft Elon Musks X, doch wohin wandern sie ab?

Transcript

00:00Are users really fleeing Elon Musk's ex?

00:08Users have been deserting ex, formerly known as Twitter, since the US presidential election,

00:15citing concerns over toxic rhetoric and pro-Trump partisanship.

00:21Around 115,000 ex accounts were reportedly deleted in the US the day after the presidential vote.

00:29But is this really the start of a mass exodus from the Musk-owned platform?

00:34And where are users migrating?

00:37Data on ex usage across the world is contested because of the platform's opaque reporting.

00:44But estimates suggest there were 611 million monthly users globally in April this year,

00:51falling by 6% to 588 million by September.

00:56The decline was driven by departures from the platform in the US, the UK and the EU.

01:03Data on ex usage in the EU, provided by the platform,

01:06shows that ex users have plummeted by a staggering 16% over the past year,

01:12with user numbers declining in 25 of 27 EU member states.

01:17It's clear that some Western users are growing sceptical of the platform under Musk's leadership.

01:24But Musk and his entourage say other metrics,

01:27such as seconds spent on the app and the number of video views,

01:31prove that the platform is in fact growing.

01:34Since the US election, downloads of competitor platform BlueSky have surged by an estimated 10 million.

01:42The platform was set up by former Twitter founder Jack Dorsey

01:46and has a stronger focus on content moderation.

01:49But at just 20 million users worldwide, it's not yet close to challenging the dominance of ex.