Moda, sociologo Ferraresi: “Con il digitale siamo diventati stilisti di noi stessi”

adnkronos

(Adnkronos) - “Il contesto mediatico, il contesto sociale, il contesto digitale, influenzano sempre di più la scelta stilistica delle persone. Non siamo più solo target passivi, ma siamo attori attivi delle nostre scelte e diventiamo un po' tutti piccoli stilisti di noi stessi” ha spiegato Mauro Ferraresi, sociologo e docente dell’università di Iulm in occasione della presentazione del primo osservatorio moda e generazioni “Fashion & identity – Vestirsi senza infrastrutture”, un’indagine esclusiva realizzata da McArthurGlen in collaborazione con BVA Doxa.

Transcript

00:00What is the role of the media in the digital world?

00:05The media context, the social context, the digital context,

00:09influences more and more the stylistic choice of people.

00:13But I would like to clarify that it does not influence it in a passive sense,

00:17that is, we are no longer only passive targets,

00:20but we are active actors in our choices,

00:23because the interactional capacity of the digital world

00:29allows us to propose our own little choices,

00:32that is, we become a little bit all small stylists of ourselves.

00:36This is something that has been allowed to us by the advent of the digital.

00:40Some important differences emerge, for example,

00:45between Generation Z and the Millennials,

00:48and this idea of identity building through one's own clothing emerges.

00:57And we must not be scandalized for this,

01:00because clothing is often the result of an egosyntonic choice,

01:07that is, something that adapts to me, to my feeling, to my being, to my living.

01:14And through clothing, I communicate.

01:17It is not a verbal communication, but it is a communication.

01:20Social networks have an increasingly important role.

01:23We spend about six hours of our time on the little blue screens

01:29that now surround our lives,

01:31and social networks are able to give us information,

01:36they are able to build new relationships,

01:39or to re-establish existing relationships,

01:42and they are absolutely stimulating.

01:45Of course, you have to choose the right stimuli

01:49and accept the good things and leave out the bad ones.

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