McDonald's Investing $100M to Lure Customers Back

McDonald's is investing $100 million to recover from an E. Coli outbreak linked to onions on its Quarter Pounder hamburgers.

Transcript

00:00McDonald's is investing $100 million to recover from an E. coli outbreak linked to onions

00:07on its quarter-pounder hamburgers.

00:09Sixty-five million will go directly to support the hardest-hit franchises.

00:14Other funds will go toward a new marketing campaign that will include TV commercials

00:18with deals like 10 McNuggets for a buck when you order on the app.

00:23Meanwhile, the U.S. Centers for Disease Control and Prevention identified slivered onions

00:27on the burgers as the likely source of contamination, with Taylor Farms in California also recalling

00:34the onions potentially tied to the outbreak.