00:00The words that I used with them was only, if not us, then who?
00:12It's our destiny to try to make the difference.
00:28I was telling some of my mother's stories in the green room, which were hilarious, but
00:32I think in work, her number one lesson was make myself indispensable.
00:35She always said, make it so you couldn't lose your job, that everyone would want to work
00:39with you.
00:41There's this notion that power is zero-sum.
00:43Either I have the power or the employees have the power.
00:46There's a scenario where we're all powerless.
00:48It's called a lot of fortune 500 companies.
00:51There's also a scenario where I have power and I give that power to you.
00:54It's not zero-sum.
00:55You know, it's important as leadership teams to be able to both zoom out and zoom in, in
01:01the sense of both what you're going to drive today, but how you think about the future.
01:08Today it's about authenticity.
01:10If you aren't in touch with the people that you're leading, you don't deserve to leave
01:14them.
01:15You haven't earned the right.
01:18It's easy to talk about your values when everything's going well.
01:21If you truly demonstrate them as you go through a crisis, that's when your employee base knows,
01:26hey, they mean this.
01:27And one of the things I talk about all the time is we're going to do the right thing
01:30even when it's hard.
01:31For Apple, we've always been about changing the world.
01:35It became clear to me some number of years ago that you don't do that by staying quiet.
01:42Trump is very enthusiastic about deregulation, which is not to say we don't want any regulation.
01:48We just want sensible regulations.
01:49I feel like America is like Gulliver, tied down by a million little strings, and we need
01:55to cut those strings and free the giant.
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