00:00Apple is set to be the first company fined under new EU rules aimed at reigning in the
00:06power of big tech.
00:08That's according to sources with direct knowledge of the matter on Tuesday.
00:12EU regulators charged in June that the iPhone maker had breached the bloc's tech rules.
00:16The charge against Apple was the first under the EU's Digital Markets Act, or DMA, which
00:21came into force earlier this year.
00:24Bloomberg reported on Tuesday that Apple was found to have failed to allow app developers
00:28to steer users to cheaper deals and offers outside of the App Store.
00:32The Reuters sources said the fine is likely to come this month, although the timing could
00:36still change.
00:37DMA violations could result in a fine of as much as 10 percent of a company's global
00:42annual turnover.
00:44Apple declined to comment, while the European Commission did not immediately respond to
00:48a Reuters request for comment.
00:50The new penalty comes just months after Brussels fined Apple over $2 billion for thwarting
00:55competition from music streaming rivals via App Store restrictions.
00:59Apple also lost a long-running court battle with the EU in September.
01:03That resulted in the company being forced to pay over $14 billion in back taxes to Ireland.
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