00:00Competitiveness
00:06Competitiveness now speaks of sustainability.
00:10It is also the new concept of quality for companies.
00:13Leaving aside the fact of obligations, of laws that concern large companies,
00:18now all the entrepreneurial reality is connected to the world of sustainability.
00:23Because even the small companies have to speak for their competitiveness
00:28of elements, of measurement, of sustainability objectives.
00:31Entering a new way of managing the company
00:34is an analysis of risk management.
00:38It also allows for financial and banking facilitation,
00:42in addition to positioning the brand reputation.
00:45It is therefore the new key concept for business in 2024.
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