00:00Moments of commotion in the Quirinal decoration room during the celebration of the Research Days,
00:05promoted by the AIRC Foundation for Cancer Research.
00:10To deliver in the hands of the CEO of Penn Italia, Nicola Pierdomenico,
00:15the award «Believe in Research» was the same President of the Republic, Sergio Mattarella,
00:20recognizing to the company the commitment to support AIRC's mission through concrete actions
00:25that make accessible to the general public the theme of food and oncological prevention.
00:30Continuous innovation, the innovation of Penn, which today has been awarded
00:35with this important recognition by the President of the Republic,
00:40is a fundamental factor for success and therefore we will carry on even more this research
00:45to find everything that can be proposed again on the market,
00:50especially for the categories of customers or those groups of customers
00:55that may require more attention and more care.
01:00The announcement by Penn Italia of the launch of 12 brand references,
01:05created in collaboration with AIRC nutrition experts
01:10and inspired by the principles of a healthy diet,
01:15among these the reduction of salt and sugar, the increase of fiber intake,
01:20the simplicity of recipes to contribute to build a varied and balanced diet.
01:25To receive the «Believe in Research» award, in addition to Penn Italia, also Gigi Buffon,
01:30for having been able to involve, on a personal level, as head of delegation of the National Football Club,
01:35the young generations in the initiatives of the AIRC Foundation.
01:40On the award bank, also the Comprehensive Institute of Rome Piagema Iorana,
01:45for having sensitized students on the value of scientific research,
01:50as well as the Barilla family for the constant closeness to the AIRC mission.
01:55In recent years we have seen an acceleration of the results of oncological research,
02:00which undoubtedly makes us hope for the future.
02:05The synergy between AIRC and Penn is destined to grow,
02:10with initiatives to raise funds and in the sign of the innovative and courageous approach of the brand.
02:15The latest example comes from the launch of the brand AIDS,
02:20which is the first of its kind in the world.
02:25It is the first of its kind in the world.
02:30It is the first of its kind in the world.
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